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New energy vehicle, as the national strategic emerging industry, has received strong support from the government in recent years, but the industrialization development of new energy vehicle is not ideal. On the one hand, most of the research on new energy vehicle attributes is qualitative, which hindered the promotion of new energy vehicles in the market to some extent. On the other hand, the ability and the willingness of manufacturers should be taken into consideration. This paper uses the conjoint analysis to construct a new energy vehicle attributes and level model. The new energy vehicles manufacturers are introduced into the model as well. A series of properties of preference are found to explore the optimal choices of new energy vehicles.

Research on Optimal Product Attributes Selection of New Energy Vehicles