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There are some benefits of learning mathematics, namely (1) Learning math can solve a problem, (2) Learning math can help to trade, (3) Learning math can be the basic foundation of science, (4) Learning math can make us more thorough, careful and not careless, (5) Learning math can sharpen the way of thinking, and (6) Learning math can train patience. But during this mathematics learning, the students’ achievement are still not optimal and their perceptions toward mathematics tend to negative such as math is scary, troublesome, boring, and difficult. One of the factors is the lack of teaching strategies applied by math teachers during the learning process, especially with the role they have to guide as subject teachers. The math teacher said that the guiding task is not the task of math teacher but the teacher of BK in school. This is evident from the results of the research through questionnaires that most mathematics teachers ignore the role of mentors in implementing their teaching strategies and the false perception that guiding is not the task of subject teachers. It is wrong perception because teacher is not only to teach but also to be an educator and mentor. Therefore it should immediately provide a discourse in implementing teaching strategies based on the guidance and counselling principles for teachers of mathematics in order to create the atmosphere of PAIKEM so it is expected that the quality of mathematics learning outcomes change the students’ negative perceptions to positive perceptions in learning mathematics. The conclusion of this research is that the Strategy of Teaching and Learning Mathematics is very important to be patterned through the use of guidance and counselling service principles from the preparation, implementation and evaluation phase. The preparation phase with harmonious, happy, and warm situation will greatly affect the process of implementation of learning that PAIKEM (active, innovative, creative, effective and fun learning) will produce qualified students. Sunaryo et al (2008) states that quality education is if the three areas are implemented synergistically including the field of administration, academic and student guidance.

MATH LESSON STRATEGY BASED ON SERVICE AND COUNSELING SERVICES PRINCIPLES