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Based on the Technology Acceptance Model (TAM) theory, the use of e-learning influenced by usefulness perception, and ease of use perception by adding other factors, namely self-confidence and subjective norms. This study aims to determine: (1) The effect of usefulness perception on the use of e-learning; (2) The effect of ease of use perception on e-learning; (3) The effect of self-confidence on the use of e-learning; (4) The effect of subjective norms on the use of e-learning. The explanation approach is used to explore the data in this study. The population in this study was 116 students of accounting education bachelor program in 2016 period. The number of samples in this study were 116 students. Collecting data in this study used a questionnaire with a Likert scale as a measure of research variables. Analysis of the data used is multiple linear regression. The results of this study indicate that usefulness perception, ease of use perception, self-confidence, and subjective norms have a significant effect on the use of e-learning.

Technology Acceptance Model (TAM): Measurement of E-Learning Used By Accounting Students of State University of Malang