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With the development of science and technology, online shopping is becoming more and more popular, especially in the populous China. Faced with such fierce competition in the online e-commerce market, Pinduoduo had gained growing attention among the two e-commerce giants Taobao and JD.com at that time. Most of the data for the study came from articles in ScienceDirect, Walkthechat and the Love of Academia. With the help of customer analysis methods, this paper analyzes Pinduoduo's current customers demographics and pinpoints potential target audience. The audience groups that the company lacks and puts forward suggestions. This paper discovers that the majority of Pinduoduo users are citizens with low education levels who live in cities above tier 3 in China. In terms of its operational bottlenecks, Pinduoduo is the product of a consumer downgrade, which means Pinduoduo appeals to customers who emphasize solely on price instead of product quality, which encourages the selling of counterfeits, entailing negative impact on the brand image. In 2018, Pinduoduo was also accused of selling counterfeits with substandard quality. Therefore, Pinduoduo needs to have a severe punishment mechanism and open a high-end commodity entrance and cooperate with well-known brands in order to strengthen its audience base, average order price and product quality. Adopting this strategy Pinduoduo can potentially improve its competitive advantage and secure a bigger market share in Chinese e-commerce market.

Application of Customer Analysis Methods to Online Business Services— Take Pinduoduo for Example