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This study aims to develop a basic theoretical model and a new empirical research model to resolve the conceptual controversy about the use of e-commerce in improving marketing performance through the concept of competitive advantage as a mediating variable. The competitive advantage variable that bridges e-commerce to the marketing performance of MSMEs in Purworejo Regency. The research instrument used was a questionnaire with as many as 100 MSMEs in Purworejo who already used e-commerce as respondents. This study uses SEM with the Amos analysis tool. This study results in findings that the use of e-commerce has an impact on improving the marketing performance of MSMEs, and these findings also indicate that competitive advantage has a role a mediating the effect of ecommerce on marketing performance during the Covid

The Impact of E-Commerce on the Marketing Performance of MSMEs During the Covid19 Pandemic Mediated by Competitive Advantage