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Poverty alleviation through cultural tourism industry plays an important role in the implementation of China's poverty alleviation strategy. It will become a key measure to achieve poverty alleviation through cultural tourism with injecting social impact investment into poverty-stricken areas and driving local economic development through PPP mode. Taking Danzhai Wanda Small Town as an example, this paper focuses on the theoretical value and practical significance of introducing the PPP mode into the field of poverty alleviation through cultural tourism, so as to clarify the path of poverty alleviation by means of the government-enterprise cooperation mode between Wanda Group and the government of Danzhai county, and provide a reference for other poor areas to develop poverty alleviation through cultural tourism industry with the PPP mode.

Research on the Approaches to Achieve the Poverty Alleviation Through Cultural Tourism Based on the PPP Mode of Social Impact Investment