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Society is developing at an unprecedented rate. Air pollution and environmental problems are causing detrimental effects on people’s health, both mentally and physically. The emergence of the sharing bicycles makes environment and citizen’s health condition better. Companies of the sharing bicycles in China have introduced a few types of bicycles to citizens; some of the cooperations have succeeded whereas some have failed, and the ofo bicycle company belongs to the latter type. This paper aims to explore possible reasons that account for one specific company’s failure and to propose several potential solutions to the current situation.

Analysis of the Failure of Ofo Sharing Bicycle Company and Possible Solutions