English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The fashion industry is one of the most important industries in the world economy, and it has always had strong competitiveness in trade exchanges. The outbreak of the epidemic triggered great turmoil in the global financial market, which had varying degrees of negative impact on fashion brands of all levels: production lines were forced to stop, stores closed, and sales fell sharply. Many brands therefore had to make a series of measures and changes to promote consumption: a large number of layoffs, expand their marketing channels, and enrich their marketing methods. This paper aims to analyze the response strategies and reasons for the price increase of luxury brands and the price drop of fast fashion brands in response to the outbreak of COVID-19 in late 2019 and the first half of 2020, compare their similarities and differences, and make predictions and recommendations for development. Fast fashion brands mostly cut prices because their brand value is closely related to the trend, while luxury brands mostly raise prices because their brand value lies in their own culture.

Analysis on the Different Response of Fast Fashion Brands and Luxury Brands to the Epidemic