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In China, innovative development has become a national strategy. Both the government and enterprises attach more and more importance to intellectual property rights. How to effective use of intellectual property rights, make technology transfer more efficient and realize the industrialization of science and technology requires the help of intellectual property trading platform. At present, the development of China's intellectual property trading platform is not mature, there is great potential for development in the future. This paper takes intellectual property rights trading platform -Www.wtoip.com as the research object, firstly analyzes the different between the intellectual property rights trading platform and other ecommerce platform with respect to elements and business operation model, Secondly send the platform as an example, analyzing the features of “knowledge business” ecological, finally put forward some advices to our country’s intellectual property rights trading platform, in order to further improve the operation efficiency, improve the service function and further enhance the value of intellectual property in promoting the development of various industries in our country.

Analysis of the Business Model of “Internet +” Intellectual Property Trading Platform—Based on Www.wtoip.com