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With the development of social economy, financial management has gradually become a national activity. Investment and financial management are indispensable for everyone, including college students who are active in the campus of college. The aim of this essay is to study the influence College Students' financial management behavior based on the characteristics of Yu’ E Bao. The conclusion of this paper is that there is no significant relationship between the choice of risk and return of college students and the amount of investment they are willing to invest in Yu’ E Bao, so the choice of risk and profit of college students has little relationship with their financial management behavior. And the financial habits of college students themselves are the mainly factors affecting their financial behavior.

Research on the Impacts for College Students’ Financial Management Behaviors