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Social commerce is growing and gaining popularity among Generation Y due to the advancement of technology, in which it creates a new marketplace for sellers and buyers. It allows an individual to browse, compare and purchase the products on social media sites such as Facebook, Twitter and Instagram. Therefore, online comments, bandwagon effect and perceived credibility may have potential influences on the perceived credibility of the information given through social media sites. This study was carried out among the social commerce users in Malaysia with the purpose to investigate the determinants of perceived credibility within the context of social commerce. This study concluded that both online comments and bandwagon effects have positive relationship with the perceived credibility, whereas online comments are positively related to the bandwagon effect. In addition, the findings also revealed that perceived acceptance moderates the relationship between online comments and perceived credibility, whereas bandwagon effect mediates the relationship between online comments and perceived credibility.

The Impacts of Online Comments and Bandwagon Effect on the Perceived Credibility of the Information in Social Commerce: The Moderating Role of Perceived Acceptance