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This study adapted the Technology Acceptance Model (TAM) to examine the usefulness of mobile apps, valuefor-money, emotional value, and individual mobility factors that influence Indonesian millennials’ attitudes toward mobile app payment systems and how their attitudes mediate these four variables on continuance intention. Partial Least Square (PLS) was used to analyze the data collected from 310 Indonesian millennials. Individual mobility was a strong factor influencing millennial attitudes toward mobile app payment services, followed by usefulness of the apps and value-for-money. Emotional value did not influence millennial attitudes toward the payment apps. The current research provides useful insights into millennials’ attitudes toward mobile app payment services. Managers and decision-makers can take into account the following insights in order to enhance millennials’ positive attitudes and continuance intention toward mobile app payment services.

Attitudes Toward Mobile App Payment Systems: A Case Study Among Indonesian Millennials