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This study aimed to examine the influence of Natural Capital, Social Capital and Physical Capital of the Bunaken Island ecotourism area in North Sulawesi Province in improving Ecotourism Performance and to achieve sustainable ecotourism development. The method of data analysis uses descriptive analysis and inferential statistics using Partial Least Square (PLS). The study population is tourists and people who come to Bunaken National Park. Based on this research, it can be concluded that: First result, Natural Capital (X1) influences the Ecotourism Performance (Y). The results for the model 1 Society, model 2 Tourist, and model 3 combined show that Natural Capital has a significant and positive effect on Ecotourism Performance. Second result, Social Capital (X2) Affects Ecotourism Performance (Y). The results for the model 1 Society, model 2 Tourist, and model 3 combined show that, the Social Capital has a positive significant effect on Ecotourism Performance. Third result, Physical Capital (X3) influences Ecotourism Performance (Y). The results of the analysis of model 1 Society, model 2 Tourist, and model 3 combined show that Physical Capital has a significant and positive effect on Ecotourism Performance.

Natural Capital, Social Capital, and Physical Capital in Improving the Performance of Ecotourism in Bunaken National Park, Indonesia