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I-business firms are upraising their capitalization compared to traditional pipeline businesses due to value cocreation with other participants complementors, supply-side and demand-side users forming a business ecosystem. The paper discusses the concept of value creation for platform firms and analyzes i-firms ’ integration in the global value chains under the influence of Industry 4.0. It results in providing the models of contemporary GVCs with i-business firms embedded in them.

I-Business Firms in the Industry 4.0 Global Value Chains