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The problem in North Sulawesi is the lack of innovation and creativity of the younger generation, especially in establishing business and creating innovative and creative products and services. The importance of this problem is because young people who can set up a business and create innovative products and services will drive the innovation economy in North Sulawesi. To be able to drive the innovation-based economy it is necessary to create many innovative entrepreneurs, especially those based on local resources such as the marine industry, fisheries, and tourism. This study aims to investigate the factors that influence the intentions of young people to pursue innovative and creative entrepreneurs based on local resources. The model analyzed includes internal factors, attitude factors towards entrepreneurship and contextual factors. This study involved a sample of 200 young generation respondents in North Sulawesi obtained using a purposive sampling technique. The research method is quantitative with the regression analysis and hypothesis testing t-test and F-test. The results of the study that several factors influence the intention of innovative entrepreneurs in the younger generation.

Factors Affecting the Intention to Establish Innovative Business Based on Local Resources in Young Generation on North Sulawesi