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This article is devoted to the consideration of the possibilities of using the literary theme in the formation of the excursion material. Ideas of regional and economic tourism come up today in scientific discussions often, which is illustrated by the facts cited in this article. However, the possibility of using literature for the purpose has not been researched sufficiently. Starting with the theme of tourism in modern science, the authors of the work move to the publicist prose of the French novelist. The journey of the writer of the XIX century: Alexander Dumas (senior) is clearly embodied in his publication "Caucasus", which analyzes the work. Comparing the facts cited by the writer with the historical information of F. Khuako, A. Kumpilova recommendations for the use offer such material in the local excursions. In that role in the article presents so: the agreement and the according of excursion roads with the ways, on which A. Duma is going in the Caucasus and, accordingly, the using of A. Duma's remarks about the real visual objects (land, people, brands, folklore). The use of the ethnoesthetic material given by us is able to interest anyone coming to the Caucasus with the opportunity to feel feelings similar to the impressions of the great French author. This kind of innovation can be really reflected in the business strategy for the North Caucasus region, which is built taking into account the ethno-regional specifics that the authors of the article focus on.

proceedings of the “new silk road: business cooperation and prospective of economic development” (nsrbcped 2019)

The Possibility of Applying Regional Specificity in the Development of Tourist Routes of Excursions (On the Example of the Theme “A. Dumas (Senior) About the Caucasus”)