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Nowadays the service market in the sphere of the cultural leisure of the population is filled with various organizations and enterprises. However, the changes in consumer preferences lead to the need of search for a new type of pastime and entertainment organization. In the light of these events anti-cafés gain more and more popularity. The aim of the study is to conduct the market analysis of cultural leisure of the population in Moscow in order to evaluate business opportunities for the implementation of the project on launching anti-cafés for the inhabitants of the metropolis. Within the designated goals the following tasks were set: to explore promising market segments of cultural and leisure activities and to undertake a comparative analysis of the key market players among anti-cafés; to identify the advantages and disadvantages of anti-cafés; and to explore consumer demand for services of cultural activities organization; to assess the effectiveness of the project on organizing cultural activities in the format of anti-cafés. The modern trends in the field of cultural activities, the peculiarities of the development of domestic market of cultural activities and its key players have become the methodological basis of the study.

advances in economics, business and management research/advances in economics, business and management research

Analysis of Business Opportunities on Launching Anti-cafés in the Service Market in the Sphere of Organization of Cultural Activities for the Residents of Metropolis