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Over the past few years, the mobile telecommunications market has been among the fastest growing market segments in Russia, which provides mobile phone distributors with significant opportunities for growth. Over the past five years, there has been an unprecedented growth in the user’s base and market penetration rates, and currently the growth of the Russian user’s base is provided primarily by the Russian regions. The main purpose of any enterprise in a market economy is to maintain and expand its position in the market, growth and stable profit. The main mean of achieving this is to ensure high competitiveness. Modern service enterprises are increasingly faced with increasing consumer requirements, which are the result of increased competitive, strengthening the position of competitors in this market segment, deepening the differentiation of effective demand, reducing the timing of the innovative development introduction, changes in industry boundaries and activity profiles. Competitors put forward conditions under which service enterprises should more quickly and professionally bring their activities in line with the new conditions and requirements on the basis of organizational, technological, social and managerial innovations. All this also demonstrates the need to ensure the competitiveness of service enterprises.

Evaluation Methods of Enterprise Competitiveness of Mobile Phone Retailers