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The study examines the key symbols of the Russian Far East that have been recorded in the online version of the newspaper “Tikhookeanskaya Zvezda” (2018) and poetic compilations of the magazine “Dal’nij Vostok” (2013-2017). Key symbols of newspaper articles, headlines, rubric headings are compared with the system of key poetic symbols of the Russian Far East. The research has shown that official journalism uses symbols that are incomprehensible to the recipient. In order to increase the efficiency of mass communication in the Far East the author suggests that the system of Far Eastern poetic symbols should be regarded in mass media discourse.

The Image of Khabarovsk Territory in the Electronic Version of the Newspaper “Tikhookeanskaya Zvezda”