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With the popularization of the Internet, small and medium-sized enterprises and consumers are becoming the new main body and new impetus of global cross-border e-commerce, influencing the pattern of international trade, international division of labor and industrial structure. This paper takes the cross-border exporter enterprise established by an undergraduate student of Alibaba Business School of Hangzhou Normal University as an example, describes and analyzes its operation process and value chain structure, and summarizes the "global value chain model of C2F full-link operation". From collecting the market’s hotspot information to forming the user's portrait, this model achieves product’s originality, customization, globalization and branding during the whole operation process. It explores a path to rise in the global value chain for Chinese enterprises, provides the reference for the development of small and medium-sized cross-border exporters, and promotes the transformation and upgrading of traditional foreign trade industry.

Research on Full Link Operation of C2F Cross-Border E-Commerce Based on Global Value Chain Reconstruction