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The main research methods used in this paper are empirical research and necessary qualitative research. Based on the data of China Family Panel Studies (CFPS) in 2016, the impact of Internet use and intensity of use on family financial market participation is examined. Through the regression of the logit model, it is found that the use of the Internet can significantly increase the possibility of financial participation of China's family, and the greater the use of the Internet, the greater the likelihood that the family will participate in the financial market. Therefore, the government can increase the participation of China's family in financial market by further popularizing the Internet.

Internet Use and Family Financial Asset Selection: An Empirical Analysis Based on CFPS Data