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The purpose of this research is to produce a system design that can make it easy to introduce and sell all embroidery products by "Lily Indah Handycraft". It is located in Rohana Kudus Street No. 1 Koto Gadang, Kec. IV Koto, KabupatenAgam and "VenniBordir" at Raya Pariaman Street, SicincinRambai, South Pariaman, PariamanCity. Globally, expanding the area of market share and efforts to increase volume sale by building interactive communication relationships to consumers. E-Commerce system design method uses the Waterfall approach with an object oriented approach. The results of E-Commerce system designdisplays all information about embroidery products. The sales system is notonly focus on the local community, which increasingly competitors. The E-Commerce system has a navigation feature for visitors easyly in using while both consumers and customers when visiting the site page. Having a contribution to solve problems to give guarantee costumers in information services closer and move to digitizing sales of embroidery products. Display certain messages to direct visitors, buyers can make the order process, payment by transfer, cash on delivery and PayPal, and confirmation of product payment sent by email. These facts can expand market share and grow competitiveness globally because the sales system is not limited in certain regions.

Development Strategy of Embroidery Product Market Based on WEB E-Commerce in West Sumatra