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This research aims to know how much influence the Satisfaction, Switching Barriers, and Customer Value on customers loyalty of credit repeatin BRI Bank Pangian Batusangkar Branch. The number of respondents that will be investigated is 214 customers and they are customers who repeat their credit in the BRI Bank Pangian. The method of collecting data through surveys and distributing questionnaires, which have been tested for validity and reliability. Data analysis techniques used multiple regression analysis. From the results of multiple regression analysis shows that Satisfaction, Switching Barriers, and Customer Value have a partial effect on customer loyalty. Therefore the company must be able to increase satisfaction, switching barriers and customer value, so that it can generate loyalty as high as high.

Effect of Satisfaction, Switching Barrier, and Customer Value on Customers Loyalty of Credit Repeated in BRI Bank of Pangian Batusangkar Branch