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This research is done due to an increase in Fait Hijab's online shop earnings on Instagram. This study aims to determine and explain the effect of celebrity endorsers on Purchasing Decisions on Fait Hijab online shop consumers on Instagram. The study used explanatory research methods carried out through data collection in the field. The population used was the Fait Hijab Online Shop consumers on Instagram with a sample of 96 respondents; data analysis used simple Linear Regression statistical methods, hypothesis testing, and the terminated coefficient. The results of the study showed that Celebrity Endorsers contributed to the purchase decision. In this case, the better the celebrity endorser is used, the higher the purchase decisions on Fait Hijab Online Shop on Instagram

The Effect of Celebrity Endorsers on Purchase Decisions on the Fait Hijab Online Shop on Instagram