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In the new media era, colleges and universities face many difficulties and challenges in the construction of academic atmosphere. This paper probes into the problems existing in the construction of the academic atmosphere in colleges and universities, finds out the new ideas of constructing the fine academic atmosphere, advocates that the student workers in colleges and universities renew their educational ideas, relies on and makes use of the new media technology, and carries out the construction of the academic atmosphere in colleges and universities from the aspects of atmosphere construction, teaching reform, school-enterprise cooperation and so on. Keywords—new media era; academic atmosphere construction; teaching reform; school-enterprise cooperation

Methods to Strengthen the Construction of Academic Atmosphere in Colleges and Universities in the New Media Era