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Based on the field research of the financial literacy and financial needs of rural residents in Wuling mountainous area, this paper understands the basic situation, financial awareness, financial knowledge, financial behavior, financial skills and Internet resources of rural residents, and understands the financial literacy of rural residents in the area by evaluating and analyzing the financial awareness, financial knowledge, financial behavior and financial skills of the rural residents in the area. Three suggestions are put forward: Firstly, all departments shall spread financial knowledge in the countryside; secondly, rural financial institutions should provide diversified financial services for rural revitalization, allocate financial resources to key areas and weak links in rural economic and social development; thirdly, it is necessary to improve financial infrastructure construction in rural areas, rationally arrange financial service institutions, and improve the efforts of information construction. Keywords—Wuling mountainous area; financial literacy; financial awareness; financial behavior

Investigation and Research on the Financial Literacy of Rural Residents in Wuling Mountainous Area Against the Background of Rural Revitalization*