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The new era is an era of building a great modern socialist country in an all-round way and striving for the great renewal of the Chinese nation. Without the prosperity of culture, there will be no great rejuvenation of the Chinese nation. We must adhere to the path of developing socialist culture with Chinese characteristics, stimulate the cultural innovation and creativity of the whole nation, and build a strong socialist culture. Therefore, we must correctly understand the connotation of university culture construction and Chinese excellent traditional culture and relations by analyzing the problems existing in the university cultural construction. We must constantly innovate the ways and methods of carrying forward excellent traditional culture in the construction of campus culture, activate the contemporary value of excellent traditional culture, and then promote the construction of campus culture in China better, so that contemporary college students can develop in a comprehensive direction, cultivate socialist core values, and establish cultural confidence. 1. The significance of carrying forward Chinese excellent traditional culture in the cultural construction of colleges and universities 1.1 The need of cultivating the promoters of excellent traditional culture and inheriting it Since the reform and opening up, with the development of economic globalization, various cultures have come one after another. Faced with the impact of foreign culture, the status of China's excellent traditional culture was shaken. Since the 18th National Congress of the Communist Party of China (CPC), the CPC Central Committee has repeatedly proposed to carry forward the fine traditional Chinese culture and demonstrate the charm of the Chinese nation. Xi Jinping has pointed out that "only by keeping in mind the original can we open up the future, and only by being good at inheriting can we make better innovations." The development and rejuvenation of the Chinese nation must look for the deep-seated source of national cohesion from Chinese traditional culture and the spiritual power of development from the inheritance and innovation of traditional culture. The campus has always been the cradle of knowledge, where there are excellent people's teachers who "preach, impart knowledge and solve puzzles" and four new people who "have morality, ideals, culture and discipline". Therefore, carrying forward the excellent traditional culture in the construction of campus culture can not only promote and spread the excellent traditional culture with successors, but also feed the society through the construction of campus culture, establish a brand in the society, and let people treat the problems rationally. 1.2 To improve the humanistic quality of college students and fulfill the task of building moral

Research on the way of excellent traditional culture playing its role in the cultural construction of colleges and universities in the new era