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In recent years, the film and television cultural industry has developed rapidly. Since China no longer stays in the single way of importing American dramas, Korean dramas, and Thai dramas, a large number of costume dramas have been exported overseas, and costume dramas have embodied the industrialization of Chinese cultural transmission. A good costume drama presents the beauty of national style and shows the unique charm of Chinese culture. It is a brochure of Chinese traditional culture and brings the broad market to China. This article takes The Untamed as an example which is popular both in China and Thailand for analysis. From the aspects of fashion design, props and the pursuit of Thai netizens, it proves the market effect of Cultural Transmission in Chinese costume dramas.

The Market Effect of Cultural Transmission in Chinese Costume Dramas: A Case Study of the Untamed