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In the field of cross-cultural communication, cultural context is very important, the most representative of which is Hall’ s theory of high and low context. In-depth study of high and low context culture can help us to understand the information expression in different cultural environment. In view of the different cultural background of China and the United States, the use of automotive advertising language will also have a big difference. This topic will take the automobile advertisement language as the material, take the high and low context as the theory, through a large number of examples of analysis, Chinese automobile advertisements belong to the high context, it is vague and implicit; American automobile advertisements belong to the low context, it is straightforward and frank, and all of them highlight the characteristics of automobile

A Comparative Study of Sino-American Language from the Perspective of High- and Low-Context Cultural Theory—A Case Study of Automobile Advertisements