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Big data has been sweeping all industries since its emergence, accounting is, of course, no exception. As accountants, we are now facing both unprecedented opportunities and unimaginable challenges, among which how to improve ourselves and keep up with big data era has become a common concern. Aiming at evoking more practitioners to upgrade qualities and professional proficiency, thus fostering themselves into more outstanding accountants that meet the needs of social developments and create more value for enterprises, this paper is developed as follows: first the discussions on the definition of big data, then the analysis of its impacts on accountants in terms of four aspects, at last, three suggestions are given out for your information.

Effect of Big Data Era on Accounting Practitioners and Possible Countermeasures