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This research aims to find out the development of civic culture for Palembang Malay through Palembang EMAS Program 2018. Indonesian culture cannot be separated from Malay cultural root, and Palembang city is one of the cities which is very thick with its Malayness. Therefore, the Government of Palembang City launched Palembang EMAS Program 2018 for developing the civic culture of Palembang Malay. The approach in this research using the qualitative approach, with case study method. The sample was obtained by Head of Public Relations, Head of The Creative Economy Department of Tourism Office, the Head of PHRI South Sumatra, Culturalist and Cultural Ambassador Palembang City. Validity test conducted in this research is credibility test, transferability test, dependability test, and confirmability test. Data collection techniques used were, interviews, literature studies, observation, and documentation. Data analysis techniques used are data reduction, data presentation, and data verification. The results of this study, it is known that the effort of Palembang City Government in developing civic culture realized in Palembang EMAS Program 2018, EMAS itself is an abbreviation of elegance (keanggunan), madani (madani), safe (aman), and prosperous (sejahtera). As for some excellent programs from Palembang EMAS Program 2018 that is with the holding of dawn safari program, mutual cooperation every Friday and Sunday, the return of custom law, Triangle Culture Festival, preparation of Palembang Malay dictionary, and the use of Malay customs every Friday. Keywords—civic culture; palembang malay; palembang EMAS

Government's Efforts in Developing Civic Culture : The Malays Palembang Provided Through Palembang Emas 2018 Programs