English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

In the scenario of extending the organized retail markets to tier II and III cities of India, a preliminary inquiry in Ranga Reddy district highlighted the non-participation of the vegetable growers in the retail marketing system. To understand further, the knowledge level that contributes to the behavior is examined in this study. A total of 150 vegetable growers of the peri-urban area were selected by simple random sampling and were approached with a structured interview schedule. A teacher-made test was posed to elucidate the knowledge in 4 aspects - awareness, marketing process, pricing, and additional services provided. It was found that 64.00 per cent of the respondents had a medium knowledge of retail markets. The correlation analysis disclosed a significant positive relationship of knowledge level with education, the area under vegetables, market orientation, market intelligence, information-seeking behavior at 1 per cent, and economic motivation, landholding at 5 per cent. It was observed that age and experience in vegetable farming are negatively significant with 0.05 per cent of probability. Execution of -step-wise regression to fit the model where education, market orientation, the area under vegetable production, annual income, economic motivation, decision-making ability with unstandardized coefficients 0.994, 0.953, 0.482, - 4.285E-6, 0.197, 0.222 respectively were found significant with 39.7 per cent of coefficient of determination (R2). Converting knowledge into actions requires interactions with retail market agencies that build trust.

Elucidating Knowledge level of Vegetable growers on Retail Marketing in Telangana