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Information Communication Technologies (ICT’s) is now performing as the third hand for shifting farmer’s life to next level by improving access to information and sharing of knowledge. Tamil Nadu Government has launched “Uzhavan” mobile application for the benefit of farmers. The focus of the present study is to find influencing factors on utilizing Uzhavan app as perceived by the farmers and to bring up the changes felt by the farmers after utilizing Uzhavan application. An ex-post facto research design was adopted for the study. Data collected from a sample of 90 Uzhavan app users in Thanjavur district of Tamil Nadu, India, during January 2020. Operability, Accuracy, Readability, Directness, Timeliness, Creditability and Reliability were the most influencing factors of the utilization of the Uzhavan app by the farmers. Farmers felt that Uzhavan app has relatively lowered the information searching time and it has created more awareness about Agricultural Government Schemes.

Factors Influencing the Utilization of “Uzhavan App” as Perceived by the Farmers in Tamil Nadu