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This research aimed to find a model of the development of management strategy of micro enterprise with souvenir creative product to empower the craftsmen peasant. The research location determined by purposive area technique in Subdistrict of Baturaden, Banyumas Regency and Subdistrict of Purbalingga Wetan, Purbalingga Regency, Central Java Province. The research method is a descriptive case study with qualitative and quantitative approach. The research result revealed that respondents implementing management strategies are simple, spontaneous and conventional so its difficult to improve productivity. The respondents rarely get the proper value of profit. The model of the development of management strategies are needed to improve the ability of respondents to manage micro enterprises properly. In the model attached elements to improvisation of behavior based on local resources. The dominant elements in the model are promotion and marketing techniques. The development of management strategies need a plan with phases: identification of problems and needs, strategy formulation, implementation, analysis, monitoring and control. The model is participatory so its potential to support the empowerment of craftsmen peasant.

Strategi Manajemen Usaha Mikro Souvenir Kreatif untuk Pemberdayaan Petani Pengrajin