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Curug Goong is located in Subang Regency. Located in a strategic location, has natural resources, attractive scenery, and the availability of infrastructure, so that many tourist attractions can be developed. Although this area has not been visited by many tourists, it has potential added value in increasing community economic activities. The purpose of this study is to identify the added value of the Curug Goong tourist area to people’s income. The approach method used in this study is a qualitative approach based on phenomena, dynamics, and community perceptions of the area. Using a qualitative approach, data were collected through interviews with the community, observations of the physical and environmental conditions of the area. The findings obtained from this area are natural resources in the form of waterfalls, rivers, agricultural land, gazebos, irrigation networks, open land, and road networks and home industry areas. By using a descriptive analysis, this tourist area can provide added value to people’s income in a sustainable manner through the development of natural attractions, cultural tourism, culinary tourism, community creative industry development services, the level of welfare and prosperity of the community increases and environmental conditions remain sustainable, one of the embodiments of the concept. sustainable tourism development. CCurug Goong terletak di Kabupaten Subang. Berada di lokasi yang strategis, memiliki sumber daya alam, pemandangan yang menarik, dan ketersediaan infrastruktur, sehingga banyak tempat wisata yang dapat dikembangkan. Meskipun kawasan ini belum banyak dikunjungi wisatawan, namun memiliki potensi nilai tambah dalam meningkatkan kegiatan ekonomi masyarakat. Tujuan dari penelitian ini adalah untuk mengidentifikasi nilai tambah kawasan wisata Curug Goong terhadap pendapatan masyarakat. Metode pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif berdasarkan fenomena, dinamika, dan persepsi masyarakat terhadap kawasan tersebut. Dengan menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara dengan masyarakat, observasi kondisi fisik dan lingkungan kawasan. Temuan yang diperoleh dari kawasan ini adalah sumber daya alam berupa air terjun, sungai, lahan pertanian, gazebo, jaringan irigasi, lahan terbuka, dan jaringan jalan serta kawasan industri rumah tangga. Dengan menggunakan analisis deskriptif, kawasan wisata ini dapat memberikan nilai tambah bagi pendapatan masyarakat secara berkelanjutan melalui pengembangan daya tarik alam, wisata budaya, wisata kuliner, jasa pengembangan industri kreatif masyarakat, tingkat kesejahteraan dan kemakmuran masyarakat meningkat dan kondisi lingkungan tetap lestari, salah satu perwujudan dari konsep tersebut. pengembangan pariwisata berkelanjutan.

Nilai Tambah Pengembangan Kawasan Wisata Curug Goong Terhadap Kegiatan Ekonomi Masyarakat Secara Berkelanjutan