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The attitude of the agricultural producer in the central area of Sinaloa (Mexico) was evaluated in the face of technology transfer, to generate strategies that facilitate technological innovation in agriculture. A questionnaire was used for the producers, who were selected using the method of batch sampling of quality control (LQAS), conforming five lots, applying 19 questionnaires in each. It was found that most of the producers use the new technology once applied by other producers that had positive results, they resort mainly to the supplier to solve a technical problem, the farmer does not mean things that do not affect him immediately, but when considers that his interests are affected directly and immediately, his attitude is different. It is does not care about the meetings on technology transfer because he does not know the usefulness of them, the behavior of the farmer is influenced by the opinions of family members and suppliers, the main source of information on agricultural technology is the supplier of inputs, but also they are informed through the friend or relative, as well as; through demonstrations on technological developments and agricultural exhibitions.

Actitud del productor agrícola ante la transferencia de tecnología en la región centro de Sinaloa