Open AccessUSAHA PARIWISATA HALAL: SELF-EFFICACY, PENGETAHUAN PARIWISATA HALAL, RELIGIUSITAS DAN MINAT BERWIRAUSAHA MAHASISWA DI NUSA TENGGARA BARAT
Author(s) -
Sulhaini Sulhaini,
Baiq Nanda Aulia Ardiani,
Wiji Rosiana
Publication year - 2020
Publication title -
jmm unram - master of management journal
Language(s) - English
Resource type - Journals
eISSN - 2621-7902
pISSN - 2548-3919
DOI - 10.29303/jmm.v9i3.519
Subject(s) - religiosity , tourism , business , government (linguistics) , marketing , business administration , psychology , political science , social psychology , philosophy , linguistics , law
This study aims to explain the influence of self-efficacy, halal tourism knowledge and religiosity on the entrepreneurial entrepreneur of young generation in West Nusa Tenggara. Questionnaire data was collected from final semester university students in West Nusa Tenggara. The results showed that self-efficacy and halal tourism knowledge have a significant positive effect on entrepreneurial intention in halal tourism industry and religiosity able to strengthen the influence of halal tourism knowledge on entrepreneurial intention among final semester students in West Nusa Tenggara. The West Nusa Tenggara government and universities are suggested to develop good curriculum related to halal tourism and link existing courses with topics of halal tourism. Keywords: self-efficacy; halal tourism knowledge; entrepreneurial intention; religiosity
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