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In this current study our aim was to analyze the marketing tactics, namely thestrategic planning, market segmentation, correlation between the marketing activities and thefirms‘ performances, as well. In this context, we intended to examine both the marketing practicesand the associations between practices and performance. The marketing policy implies all themain aspects of the processes concerning the supply, dispatch, research-development andsupervision of products consumption behavior. Its realization is being done by the marketingstrategy.

"The Analysis Of The Relationship Between Marketing Strategies And The Performance Of Small And Medium Sized Businesses In Romania "