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Diversifying in a responsible way is a challenge that many firms face today. In thissurvey we posit whether firms should diversify and whether it is a way to create value, since themotives leading to diversification are not always addressed to satisfying all stakeholders, and as aconsequence the outcome may be different from the one expected. Our aim is to smooth the way formanagers, shareholders, professionals and decision-makers in general by offering an exhaustiveand rigorous description of the lessons provided by the literature, analyzing the reasons fordiversifying or not, describing the costs and benefits of the process and analyzing the discount onfirm value.

"Responsible Diversification: Knowing Enough About Diversification To Do It Responsibly: Motives, Measures And Consequences "