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The marketing needs of the Romanian companies are very diversified, commencingwith the research of the needs and demand on the target market, going down to the 4Ps (Product,Price, Promotion and Placement) and their components. The present marketing research was performed using 11 categories of information sources:specialised publications in marketing; specialised publications in economics; national officialstatistics; publications of professional associations; publications/web sites of NGOs; reports issuedby media institutions and web sites; information provided by specialised institutions in consultancyand marketing research; information provided by individual marketing specialists; informationprovided by advertising agencies; information provided by the economic sections of the dailynewspapers; job web sites.

"The Identification Of The Romanian Companies’ Marketing Needs And Means Of Communication - A Marketing Research - "