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EnglishEnvironmental certification in Brazil has grown significantly in recent years, especially in the face of current environmental tragedies. This study intends to demonstrate that most of the certifications seek to maximize profit rather than effective environmental protection. Therefore, there must be a paradigm change on environmental compliance, so that environmental certification is ensured by effective methods. Using a theoretical-documentary methodology, with deduction technique, this paper demonstrated that compliance is one of the best transparency instruments in the legislation within an institution, passing through a change in the personal motivation of the economic agents portuguesA certificacao ambiental no Brasil tem crescido significativamente nos ultimos anos, principalmente diante das atuais tragedias ambientais. Este estudo pretende demonstrar que, em sua grande maioria, as certificacoes buscam a maximizacao do lucro e nao a efetiva protecao ambiental. Portanto, deve haver uma modificacao de paradigma sobre o compliance ambiental, para que seja assegurada, por metodos efetivos, a certificacao ambiental. Utilizou-se no trabalho a metodologia teorica-documental, com tecnica dedutiva. Demonstrou-se que o compliance e um dos melhores instrumentos de transparencia normativa dentro de uma instituicao, devendo mudar a atual motivacao pessoal dos agentes economicos.

A efetivação do compliance ambiental diante da motivação das certificações brasileiras