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CITE: Mohammadi, Ghasemi Siani, The Role of Negative News on the Attitude of Fans towards the Players and Persepolis Football Team, Research in sport management & motor behavior, 2020: 9(18)178-196 ABSTRACT The purpose of study was to investigate role of negative news about the attitude of fans towards the players and Persepolis football team. The population of study was all students of fans of Persepolis team in Kurdistan University. A sample of 200 people was selected and simple random sampling method was used for data collection. The research method was semi experimental and factorial design was 2 * 2 * 2. Questionnaire was used to measure identity and attitude towards Persepolis team and Descriptive statistics and inferential (independent t-test, one way covariance analysis) were used to analyze the data. In the study, four types of negative information (immoral of game related, immoral of non-game related, Incompetent of game related, Incompetent of non-game related) on the attitude of fans towards the players and Persepolis team were investigated. The research findings showed that immoral negative information more than incompetence negative information results in negative attitudes towards fans and the Persepolis team. Also, the negative attitude to the Persepolis team and players in high and low identity fans is different in the negative news of the incompetence related and unrelated to sport, but is not the same in the negative immoral news of related and unrelated negative news. The Persepolis club can prevent the development of immoral and incompetence issues by controlling and monitoring the well-known players in the team. By preventing the publication of false and negative news from other news sources, it prevents fans from developing a negative attitude toward the team. 1. Sardar Mohammadi, (Ph.D) Kurdistan University, Sanandij, Iran

The role of negative news on the attitude of fans towards the players and Persepolis football team