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For decades, portion sizes in packaged and unpackaged foods have been growing steadily. This not only affects amount of calories consumed, but also shifts our perception of "normal" serving sizes. Reducing the size of the package can make a significant contribution to the reduction of energy consumption and, hence, in fight against excess weight. This is especially true for sugary soft drinks containing about 10% sugar, so a 500 ml serving contains about 50 g of sugar, which makes up 200% of the WHO recommended 25 g daily serving.

The Role of Reduction. Smaller Portion Sizes to Fight Overweight