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This article presents an innovative teaching experience in Architecture Studies at the PUCMM, specifically in the Design III course. It consists on the analysis of the architectonic project site by means of a heightening the awareness of the senses. The first part of the article presents the conceptual framework which oriented this innovation; the second part describes how it was implemented; the third part concludes with a reflection on the experience. This innovative teaching experience has contributed to the rationalization and structuring of a teaching-learning process that was traditionally conducted intuitively.

Una estrategia proyectual innovadora: matriz de fotografías para el análisis perceptual de los aspectos ambientales del lugar An innovative projective strategy: A picture matrix for the perceptual analysis of the environmental aspects of a place