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The article concerns the up-to-date issues of consumer demand analysis when choosingprocessed cheeses using sociological and statistical methods of data processing. Thestudy objectives were: to analyze the balance between the expenditures level and the expenditures share of the family budget on food; to determine consumer preferences for types of processed cheeses, to study its price and quality, purchases frequency, and manufacturer’s choice; to identify the consumers attitude to innovations aimed at increasing the nutritional value of processed cheeses. The developed model for measuring the latent variable in the analysis of consumer preferences for processed cheeses formed the basis of the survey questionnaire. The authors conducted the sample survey in four administrative districts of Oryol. They used a questionnaire method to survey a part of the population, selected equally in the administrative districts. The analysis reveals the following data: more than 80.0 % of respondents regularly buy processed cheeses; more than 20.0 % rarely buy cheeses. When choosing cheeses, 50.0 % of respondents are subject to the price; about 40.0 % prefer the quality of cheeses, 12.0 % of this group are low-income respondents; 13.5 % of respondents said that they have purchased low-quality processed cheeses. According to the survey of the consumer demand level for processed cheeses with a probability of 0.997, the share of the Oryol population that may be interested in buying processed cheeses of high nutritional value with vegetable additives ranges from 80.2 to 92.8%, and the share of the population that regularly buys processed cheeses is from 75.8 to 88.3 %.

Consumer Demand Analysis while Choosing Processed Cheeses on the Market of the Oryol City