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Increasingly, society is faced with the need to acquire a great deal of educational and cultural information, which is constantly produced by science in a short time. This fact makes more and more the teaching system to walk in search of innovating its tools that, in an objective way and with the desired efficiency, aim to supply this demand. This article illustrates the importance of graphic design in the production of various support materials that help in the generation of content for the different courses that are offered and make up the core portfolio of transdisciplinary studies of the present university. The importance of the role of the graphic designer in the organizational structure of the nucleus has been shown to be of high relevance, including gaining a prominent role in making decisions about the process of creating a given course.

ROLE OF GRAPHIC DESIGN FOR THE INNOVATION PROCESS OF AN EDUCATION PROJECT