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It might seem that marketing and quality are two different worlds, two different 6 management concepts, having separate research fields. However, marketing specialists 7 believe that marketing should not be treated as a separate field of the organization's activity. 8 Marketing approach is used in almost in all areas in organizations and it is the same in a 9 healthcare services. Reflecting on the quality policy, preparing the offer, creating customer 10 service procedures – the patient orientation should be in centered. Modern technologies help 11 to fulfill and satisfy customer needs. Marketing also fulfills the tasks of integrating all areas of 12 management in health care institutions, where the main goal (subject) of the action is the 13 client-patient. Therefore, the use of marketing activities without appropriate quality standards 14 is unjustified and the time and budget allocated for marketing is wasted. 15

MARKETING AHD QUALITY OF MEDICAL SERVICES IN THE TIMES OF NEW TECHNOLOGIES