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Trademarks are crucial element of modern strategies of competitiveness of businesses in our times. It’s very important for promotion and image on the market. That’s why problem of protecting trademarks against unfair competition is a crucial issue. There are a few alternative protection systems of trademarks in our times. The article presents directions of the development of alternative protection systems of trademarks. The main goal is to find and present the causes of development protection systems of trademarks.

Directions of the development of alternative protection systems of trademarks