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As the sports industry continues to grow, mega sports events can have a significant impact on the financial markets. Stock market performance is influenced by sports-related news, however, very few studies have been undertaken to examine the impact of sports events on the stock market. Results of econometric analysis, controlling for potential endogeneity of the stock returns variables, show that news index has a positive and significant impact on stock returns. The results also show that interest rate and oil prices have a positive and significant impact on stock returns, whereas, VIX index has a negative and significant impact on stock returns.

How News affects Stock Prices of Olympics and FIFA host countries