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The exponential increase of smart phone, tablet, and laptop use places the topic of web-based surveys at the center of survey methodology discussions. As individuals now have a variety of options for taking online surveys, researchers must understand who completes their surveys through which device as it may impact completion rates and data quality. The analysis of two national online surveys (n=487 and n=1,046) revealed that individuals utilizing smart phones to complete the studies were significantly younger than those accessing surveys through computers, while only one study indicated a significant gender difference with females using smart phones more than males. Additionally, data showed that the respondent’s level of education did not significantly differ by device used to take the surveys. The exponential increase of smart phone, tablet, and laptop use places the topic of web-based surveys at the center of survey methodologydiscussions. As individuals now have a variety of options for takingonline surveys, researchers must understand who completes their surveysthrough which device as it may impact completion rates and data quality.The analysis of two national online surveys (n=487 and n=1,046) revealedthat individuals utilizing smart phones to complete the studies weresignificantly younger than those accessing surveys through computers,while only one study indicated a significant gender difference with femalesusing smart phones more than males. Additionally, data showed that therespondent’s level of education did not significantly differ by device usedto take the surveys.

Computers, Tablets, and Smart Phones: The Truth About Web-based Surveys